Robbie Williams ‘gave up’ trying to ‘crack’ America

January 13, 2026 – Radio 854 Music News:

Robbie Williams has candidly opened up about his long-standing struggle to find lasting success in the United States, admitting he eventually “gave up” trying to crack the American market.

Despite being one of the biggest pop stars in the world, Williams’ chart-topping success across the UK, Europe and Australia never fully translated across the Atlantic. Speaking honestly about the experience, the singer explained that repeated attempts to break through in the U.S. took a toll, both professionally and personally.

Williams said the pressure to reinvent himself for an American audience became exhausting, particularly as he was already enjoying massive success elsewhere. He acknowledged that while he did have moments of visibility in the States, the level of fame never matched what he experienced at home, leading him to reassess his priorities.

Rather than continuing to chase U.S. recognition, Williams chose to focus on territories where his music naturally resonated. He has since embraced the freedom that came with letting go of that ambition, describing it as a healthier decision for his career and wellbeing.

Now, with decades of hits behind him and a loyal global fanbase, Williams says he feels no regret about stepping away from the American dream. Instead, he remains focused on creating music, touring internationally, and enjoying his legacy as one of pop’s most enduring performers.

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