Robbie Williams named official FIFA Music Ambassador, unveils anthem ‘Desire’

Robbie Williams Named Official FIFA Music Ambassador, Unveils Anthem ‘Desire’

Robbie Williams is kicking off a new era—this time on the global pitch.

The pop superstar has been officially named the FIFA Music Ambassador, bringing his signature flair to the world of football. As part of this exciting new role, Robbie has unveiled a brand-new anthem titled “Desire,” which is set to become a global soundtrack for fans leading into the next major international tournaments.

Known for his electrifying performances and iconic hits like “Angels,” “Rock DJ,” and “Let Me Entertain You,” Robbie is no stranger to grand stages. Now, with “Desire,” he’s aiming to unite fans across continents with a powerful message of passion, energy, and the universal love for the game.

“I’ve always believed music and football are two languages that bring people together,” said Robbie. “To create an anthem that captures that spirit is an honour—and I hope Desire gets people singing, dancing, and cheering wherever they are in the world.”

The track blends uplifting pop melodies with a stadium-ready chorus, perfectly built for game-day moments and global celebrations. Early reactions from fans and footballers alike have been overwhelmingly positive, with many calling it a “future classic.”

In his new role, Robbie will also be participating in key FIFA events, promotional campaigns, and live performances tied to major football tournaments.

Catch “Desire” now on Radio 854, where music and memories play on. And don’t miss Robbie lighting up both the charts and the pitch in this exciting new chapter of his career.

Newsdesk