Taylor Swift credits podcast for starting relationship with Travis Kelce

August 14, 2025 – Radio 854 Music News

“This Podcast Got Me a Boyfriend”: How New Heights Brought Taylor Swift and Travis Kelce Together

In a touching and candid appearance on August 13, 2025, superstar Taylor Swift joined her boyfriend, NFL icon Travis Kelce, and his brother Jason on the New Heights podcast—and in doing so, revealed something unexpected: she credited the very podcast for helping kickstart their relationship.

A Story That Began with a Bracelet (and a Bold Podcast Moment)

Swift recounted how Travis Kelce once attempted to give her a friendship bracelet with his phone number during one of her Eras Tour concerts in July 2023. That initial gesture didn’t immediately lead to a romance—but when Travis openly discussed it on New Heights, that moment resonated strongly with her. According to Swift:

It was the storytelling on the podcast that sparked a genuine connection—she “credited the podcast for helping spark her relationship” with Kelce.

She described his podcast confession as a wave of romance—like something straight out of a classic ‘80s movie.

A Strategic and Emotional Turn

In addition to sharing personal insights, the podcast was also the perfect stage for Swift to reveal her upcoming 12th studio album, The Life of a Showgirl, set to release on October 3, 2025. Cleverly aligning her artistic life and personal life, she used the podcast—once a platform that merely referenced her—to now headline a major career announcement.

This moment marked a deeper intertwining of Swift and Kelce’s worlds: she broke with her usual private approach to relationships, choosing instead to publicly merge her personal narrative with his growing media platform.

Numbers Don’t Lie

The episode was not just romantic—it was a phenom in viewership. Within just three hours, the podcast episode garnered nearly 3 million views on YouTube and is thought to rival even blockbuster shows like the Joe Rogan Experience. Meanwhile, the couple’s joint media visibility continues to fuel massive gains in public interest and brand value—reportedly adding nearly $1 billion in value to the NFL since 2023.

Why This Matters to Radio 854’s Audience

• Cultural crossover at its peak: Swift—a global musical force—and Kelce—a football superstar—used a simple podcast to bridge sports and pop culture, with irresistible chemistry.

• Romantic breadcrumbs in real time: The narrative began with a unidirectional gesture; it evolved into a widely shared story via podcast—and blossomed into real-world devotion.

• Media strategy 101: Swift’s choice to debut her album announcement on someone else’s platform signals evolving norms of how celebrities share in the digital age—a masterclass in coupling personal and promotional.

In summary: Taylor Swift’s appearance on New Heights wasn’t just a media event—it was the moment she “credited the podcast for helping spark her relationship” with Travis Kelce, turning a shared confession into something both deeply romantic and wildly strategic.