Zara Larsson explains why she doesn't pay attention to streaming algorithms after a decade in music

Zara Larsson on Ignoring Streaming Algorithms: “I Just Want to Make Music I Love”

After a decade in the music spotlight, Swedish pop powerhouse Zara Larsson is no longer letting algorithms dictate her creativity. In a recent interview, the “Lush Life” and “Symphony” hitmaker opened up about how her relationship with the music industry—and with streaming platforms—has evolved.

“When I first started, everyone was chasing that perfect formula,” Zara explains. “What would the algorithm like? What’s going to go viral on TikTok? But now, I just want to make music I actually love.”

It’s a bold move in a time where success is often measured by playlist placements, likes, and streams. But Zara’s not turning her back on the digital world—she’s just choosing not to let it rule her artistry.

Larsson’s career took off when she was just 10 years old, winning Talang, the Swedish version of Got Talent. Since then, she’s scored global hits, collaborated with artists like David Guetta and Clean Bandit, and built a loyal fan base. But with fame came the pressure to keep up with a rapidly changing industry.

“The longer I do this, the more I realize that trends come and go,” she said. “But real connection with your music and your fans—that lasts.”

Her recent work reflects that ethos. Tracks like “Can’t Tame Her” and “You Love Who You Love” showcase a more confident, self-assured Zara—one who’s not afraid to take risks and stay true to her sound.